Auld Family Background
1870 Demas Auld starts The D. L. Auld Company making jewelry
1900 Start to make automotive decorative emblems
1912 F. Howard Auld (Son of Demas) patented new automotive fastener for automotive emblems
1923’s Jewelry assets sold to focus on the new automotive industry
1930 Patented “Inverse Marquetry” process of bonding natural wood veneers to metal
1940’s Made mock airplane decoys, military medals, aircraft forgings and other items for the US Military
1950’s Developed “integral aluminum stud” for automotive emblems (extruded stud from AL sheets)
1960’s Invented the urethane domed emblem and patented world wide
1970’s Patented a process and equipment to coat one liter glass bottles for safety
1980’s Established a JV factory in England and sold The D. L. Auld Company to 3M
1990’s Started a new family company by the name of The Auld Company continuing the emblem tradition
2000’s Established relationship with Motor Electric Manufacturing
2009 Dan Auld sold emblem, patent and certain assets of The Auld Company to Auld Technologies and held an interest in this entity
2014 Dan Auld sells interest in Auld Technologies and focuses on Auld Corporation
2017 Dan Auld establishes dba: Global Decorative Products under Auld Corporation
2019 Auld & dba Global Decorative Products introduce Lifetime Label
2020 Auld Technologies sells assets to Auld Technologies of Missouri
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